Piola es un restaurante con franquicias por todo el mundo, que ofrece un acercamiento a la auténtica y genuina tradición italiana, caracterizada por comida hogareña, deliciosa, confortable y un servicio agradable para sentirse como en casa.
Una de las recetas más famosas y reconocidas de la franquicia, es la famosa pizza con la corteza delgada y crujiente que da a sus clientes un delicioso sabor con un toque del hogar tradicional italiano.
Las franquicias de Valle de Bravo y Avándaro, se encuentran ambas en el famoso y turístico Pueblo mágico de Valle de Bravo en el corazón del Estado de México, a 2 horas y media de la Ciudad de México, fusionando la tradicional y característica comida italiana que ofrece Piola con el ambiente cálido, rústico y natural de este municipio.
Fue un gran reto el generar una propuesta fresca, innovadora y que enlazara a la perfección el sabor de Piola internacional, con el rústico y típico lugar lleno de historia y cultura mexicana, como lo es Valle de Bravo, esto, sin perder la esencia que por excelencia y como parte natural de la imagen de franquicia se debe integrar en los elementos base de diseño, tales como color, frases, logotipos, entre otras cosas.
Para la generación de esta propuesta, se dio apertura al perfil de instagram y se mejoró el contenido de facebook, integrando una portada que fuera también acorde a la imagen digital de la franquicia de Valle de Bravo y Avándaro, por lo que los seguidores hasta el momento han sido orgánicos y partimos desde 0 hasta los seguidores que ha ido captando al día de hoy.
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Piola is a restaurant with franchises all over the world, which offers an approach to the authentic and genuine Italian tradition, characterized by homey, delicious, comfortable food and a friendly service to make you feel at home.
One of the most famous and recognized recipes of the franchise, is the famous pizza with the thin, crunchy crust that gives its customers a delicious flavor with a touch of traditional Italian home.
One of the most famous and recognized recipes of the franchise, is the famous pizza with the thin, crunchy crust that gives its customers a delicious flavor with a touch of traditional Italian home.
The Valle de Bravo and Avándaro franchises are both located in the famous and touristic Pueblo Magico Valle de Bravo in the heart of the State of Mexico, 2 and a half hours from Mexico City, fusing the traditional and characteristic Italian food that Piola offers, with the warm, rustic and natural atmosphere of this municipality.
It was a great challenge to generate a fresh, innovative proposal that would perfectly link the flavor of international Piola, with the rustic and typical place full of Mexican history and culture, such as Valle de Bravo, this, without losing the essence that par excellence and as a natural part of the franchise image, it must be integrated into the basic design elements such as color, phrases, slogans, logos, among other things.
For the generation of this proposal, the instagram profile was opened and the facebook content was improved, integrating a cover that was also consistent with the digital image of the Valle de Bravo and Avándaro franchise, so, at the moment the followers have been organic and we start from 0 to the followers that it has been capturing today.
It was a great challenge to generate a fresh, innovative proposal that would perfectly link the flavor of international Piola, with the rustic and typical place full of Mexican history and culture, such as Valle de Bravo, this, without losing the essence that par excellence and as a natural part of the franchise image, it must be integrated into the basic design elements such as color, phrases, slogans, logos, among other things.
For the generation of this proposal, the instagram profile was opened and the facebook content was improved, integrating a cover that was also consistent with the digital image of the Valle de Bravo and Avándaro franchise, so, at the moment the followers have been organic and we start from 0 to the followers that it has been capturing today.
Ilustraciones generadas para las portadas de las "Historias destacadas" del perfil de Instagram.
Illustrations for the covers of the "Highlights" of the Instagram profile.
Plantillas de diseño para publicaciones y contenido general de instagram.
Layout templates for posts and general instagram content.
Ilustración de los diferentes ingredientes básicos de la cocina italiana en la plantilla de diseño destinada a generar mosaicos como parte de la estructura visual de diseño general al visitar/desplazarse dentro del perfil de instagram.
Illustration of the different basic ingredients of Italian cuisine in the layout template intended to generate mosaics as part of the general design for visibility at visit/scroll the the full instagram profile.
Diseño de portada para facebook (se integraron también las ilustraciones que se generaron para los mosaicos de instagram).
Cover design for facebook (the illustrations that were generated for the instagram mosaics were also integrated).
Design team/Equipo de Diseño: Bravo! Agencia Digital.
Fotografía/Photography: Hermes Hoffman for Piola Valle de Bravo & Avándaro.
